Now this, this is dorky.
Apple, Reprise to offer blank, collectible LOTR CDs
"Apple and Time Warner's Reprise Records label today will begin marketing blank 'Lord of the Rings'-themed CDs designed for fans to purchase the CD and use it to store a digital copy of the film soundtrack bought online, according to The LA Times: 'As part of the promotion, the label will sell three different blank CDs outfitted with images from Time Warner's 'The Lord of the Rings: The Return of the King' film. Apple's iTunes Music Store will offer the recordable CDs, which will sell for $5, exclusively today through Jan. 5....Label executives are pitching the blank CD as a collectible item. Reprise will press 1,000 copies of each of the three discs, and each will be numbered.'"
