Saturday, March 03, 2007

Pretty Hate Campaign

Ok, I admit it...I am probably falling for the viral marketing around Year Zero, the new release from Nine Inch Nails that is supposed to be coming out in April. The leaked MP3s that I've heard have sounded pretty good to me, and the weird websites and strange marketing is tickling my weirdness bone.

I want to come up with a game around these concepts, this is obviously a "for fun" type of thing. That plays off of some of the ideas. Check out the link, even if it is to the MTV.com website, because it is an interesting story.

Pretty Hate Campaign
A dystopian civilization in the throes of extinction. A government poisoning its own citizens through the drinking water. Military police raiding private residences. The end of civil liberties. The creation of a Church-State. Mind control.

The contents of some conspiracy theorist's personal manifesto? The plot of a rote first-person shooter? The results of a quick jaunt through Snopes.com? Actually, it's all part of the elaborate (and somewhat terrifying) concept behind Nine Inch Nails' upcoming Year Zero album (due April 17), details of which are currently being disseminated through a series of increasingly spooky — and downright odd — Web sites.


I really think that an alternate reality game model, married with a very light ruleset would let this sort of game really rock. Particularly if you could work people from other parts of the country (or even the world) into things, so that you could more fully flesh out the world and play than you can in an ordinary RPG.

This is just something that I am thinking of right now. Maybe something will come of it, maybe not.