Thursday, January 22, 2009

Campaign for a Commercial-Free Childhood

On February 15, the Toy Industry Association will gather to present their TOTY (Toy Of The Year) Awards. But first, in honor of the industry that has led the way in commercializing childhood, CCFC will present its inaugural TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Who will win the dreaded TOADY? It’s up to you.